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Founder2Founder with Aaron Spivak
Entrepreneurship isn’t just a career—it’s a relentless, all-consuming way of life.
Welcome to Founder2Founder a raw and unfiltered podcast where host Aaron Spivak pulls back the curtain on what it really takes to build something from the ground up. No sugarcoating, no overnight success stories—just deep, honest conversations with some of the most driven, underrated, and game-changing founders of our time. From brutal setbacks to game-changing mindset shifts, Aaron goes beyond the polished success stories to uncover the unglamorous, deeply personal side of building a business.
As a seasoned entrepreneur himself, Aaron goes beneath the surface and gets into the nitty-gritty of what it truly takes to succeed. He’ll dive into the habits, behaviors, and routines that set elite founders apart, the tactics and strategies that are working today, and the mindset shifts required to push through the hardest moments. Through raw personal stories, late-night struggles, and breakthrough moments, guests open up about what it really means to grow, not just as a founder, but as a person.
Each week, Aaron sits down with visionary entrepreneurs from high-growth startup founders to seasoned CEOs, for real, unfiltered conversations about the highs, lows, and everything in between. Whether you're scaling a company, launching your first venture, or just looking for inspiration, this podcast will give you the insights, motivation, and real-world advice you won’t get just anywhere. If you're ready to strip away the illusion and get real about what it means to build, sacrifice, and thrive, this is the podcast for you. Join us every Wednesday!
Founder2Founder with Aaron Spivak
Shelby Sapp Didn’t Just Break Into Sales, She Rebuilt It For Women Everywhere
In this episode of Founder2Founder, Aaron Spivak sits down with Shelby Sapp, the founder of She Sells Academy, the world’s largest all-women remote sales academy. After beginning her career in door-to-door pest control sales, Shelby realized traditional sales models weren’t built for women or the lifestyle they wanted. With She Sells, she’s built a community of over 3,000 women mastering high-ticket remote sales, unlocking financial independence and freedom along the way.
Shelby discusses her journey from figure skater to powerhouse sales trainer, the critical role of mindset and visualization in success, and how her mother and grandfather influenced her fiercely independent drive. She shares candid reflections on building her business, dealing with imposter syndrome and online hate, and the nuances of masculine and feminine dynamics in both sales and relationships. Shelby’s story is a powerful example of how vision, grit, and being a “calculated psychopath” can not only change your own life, but the ripple effect of others.
Chapters
00:00 – Shelby’s Sales Origin Story
02:55 – Discovering Remote Sales As A “Cheat Code”
03:26 – Mindset, Manifestation, And The Impact Of Figure Skating
06:13 – Growing Up With A Hardworking Single Mom
07:35 – Living The Life She Once Dreamed
08:53 – Proving Herself In Male-Dominated Sales Teams
10:53 – Who Joins She Sells And Why
13:09 – Selling What You Believe In
15:56 – Helping Women Find Financial Independence
17:26 – Who Supports The Leader
20:53 – Navigating Friendships During Rapid Growth
25:03 – The Early Vision That Sparked She Sells
30:14 – Balancing Masculine Energy In Business And Relationships
34:18 – Should Salespeople Seek Equity?
36:22 – Dealing With Online Hate
41:56 – Do Women Perform Better In Sales?
44:14 – The Nuances Of Women Selling To Women
45:43 – Staying Authentic As A Founder
48:34 – What Shelby Wants To Be Remembered For
51:15 – The Legacy Of Her Grandfather
56:23 – Loving Pressure And Building Through It
57:44 – Embracing Being “Delulu” As an Entrepreneur
1:01:19 – Clarity In Vision And Decision-Making
1:06:22 – Adjusting To Success And A New Lifestyle
1:09:24 – How Shelby Manages Her Money
1:11:45 – Final Message: Be A Calculated Psychopath
1:13:13 – The Power Of Belief And Presence
Guest Links:
Instagram: @shelby.sapp
@shesellsacademy
Website: https://shelbysapp.com
Tiktok: https://www.tiktok.com/@diaryofad2dsaleswoman
SARAL: Get your free trial here: https://www.getsaral.com/demo
Fully Accountable: Mention this ad and have your onboarding fees waived at https://fullyaccountable.com
FERMÀT: The AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. Fe
Stay Connected!
Aaron Spivak:
Instagram @Spivak
Linkedin
The Founders Club
Instagram @TheFoundersClub
Website www.foundersclubofficial.com
Founder2Founder:
TikTok @Founder2FounderPodcast
Youtube @Founder2Founder.Podcast
