Founder2Founder with Aaron Spivak
Entrepreneurship isn’t just a career—it’s a relentless, all-consuming way of life.
Welcome to Founder2Founder a raw and unfiltered podcast where host Aaron Spivak pulls back the curtain on what it really takes to build something from the ground up. No sugarcoating, no overnight success stories—just deep, honest conversations with some of the most driven, underrated, and game-changing founders of our time. From brutal setbacks to game-changing mindset shifts, Aaron goes beyond the polished success stories to uncover the unglamorous, deeply personal side of building a business.
As a seasoned entrepreneur himself, Aaron goes beneath the surface and gets into the nitty-gritty of what it truly takes to succeed. He’ll dive into the habits, behaviors, and routines that set elite founders apart, the tactics and strategies that are working today, and the mindset shifts required to push through the hardest moments. Through raw personal stories, late-night struggles, and breakthrough moments, guests open up about what it really means to grow, not just as a founder, but as a person.
Each week, Aaron sits down with visionary entrepreneurs from high-growth startup founders to seasoned CEOs, for real, unfiltered conversations about the highs, lows, and everything in between. Whether you're scaling a company, launching your first venture, or just looking for inspiration, this podcast will give you the insights, motivation, and real-world advice you won’t get just anywhere. If you're ready to strip away the illusion and get real about what it means to build, sacrifice, and thrive, this is the podcast for you. Join us every Wednesday!
Founder2Founder with Aaron Spivak
Making 250k in 10 Days With No Product: How This Founder Figured "It" Out
In this episode of Founder2Founder, Aaron Spivak sits down with Jason Wong, founder of Paking Duck, a packaging company trusted by leading DTC brands like Arrae, Quest Nutrition, and Madhappy. Jason shares his journey from a teenager running affiliate blogs and viral meme businesses, to building a powerhouse in the packaging space, blending creativity with operational excellence.
Jason dives into how packaging became his passion, why it’s one of the highest-leverage parts of the customer journey, and how investing in people has helped him scale multiple businesses. He also opens up about building confidence through action, earning trust through execution, and how one key mentor changed his entire trajectory. Tune in to hear Jason’s powerful insights on brand-building, mentorship, and executing with speed. Subscribe, share with a fellow founder, and leave a review if this episode resonated with you.
Chapters:
01:36 – Meet Jason Wong
02:53 – How Jason fell in love with packaging
03:57 – What top CPG brands get right
05:01 – Growing up: immigrant hustle and early ambition
06:19 – Starting a blog and making $30K/month in high school
08:04 – The viral launch of the Holy Meme Bible
09:25 – Transitioning to a product business
11:47 – Launching Doe Lashes with $500
13:11 – Building with friends and early team culture
14:17 – Growing up without parents and living in a garage
15:35 – Why Jason never gave up
16:36 – Raising your ceiling through community
18:18 – Sacrifices and discipline in the early years
20:16 – Entrepreneurship and relationships
22:08 – Becoming secure in your identity
24:49 – Creating your own luck through exposure
26:36 – Meeting Michelle Phan and her mentorship
29:42 – The power of sharing stories and giving back
31:07 – Jason’s philosophy on packaging and unboxing
34:09 – Most impressive packaging Jason has seen
37:44 – 3 ways packaging makes money
41:08 – Why packaging is part of the product
42:14 – Defining success and freedom
46:16 – Achieving milestones through material rewards
47:21 – Building multiple businesses through people
50:53 – Jason’s story of finding a superstar on Upwork
53:48 – A masterclass in relationship-driven leadership
56:46 – Advice to his 23-year-old self
58:00 – Just go do it — the power of action
Guest Links:
Website: www.pakingduck.com
Instagram: @pug
LinkedIn: Jason Wong
SARAL: Get your free trial here: https://www.getsaral.com/demo
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