Founder2Founder with Aaron Spivak
Entrepreneurship isn’t just a career—it’s a relentless, all-consuming way of life.
Welcome to Founder2Founder a raw and unfiltered podcast where host Aaron Spivak pulls back the curtain on what it really takes to build something from the ground up. No sugarcoating, no overnight success stories—just deep, honest conversations with some of the most driven, underrated, and game-changing founders of our time. From brutal setbacks to game-changing mindset shifts, Aaron goes beyond the polished success stories to uncover the unglamorous, deeply personal side of building a business.
As a seasoned entrepreneur himself, Aaron goes beneath the surface and gets into the nitty-gritty of what it truly takes to succeed. He’ll dive into the habits, behaviors, and routines that set elite founders apart, the tactics and strategies that are working today, and the mindset shifts required to push through the hardest moments. Through raw personal stories, late-night struggles, and breakthrough moments, guests open up about what it really means to grow, not just as a founder, but as a person.
Each week, Aaron sits down with visionary entrepreneurs from high-growth startup founders to seasoned CEOs, for real, unfiltered conversations about the highs, lows, and everything in between. Whether you're scaling a company, launching your first venture, or just looking for inspiration, this podcast will give you the insights, motivation, and real-world advice you won’t get just anywhere. If you're ready to strip away the illusion and get real about what it means to build, sacrifice, and thrive, this is the podcast for you. Join us every Wednesday!
Founder2Founder with Aaron Spivak
Kevin O’Leary’s Advice on Mastering Focus and Scaling Faster
In this episode of Founder2Founder, Chris Meade sits down with Kevin O'Leary, a successful entrepreneur and investor also known as "Mr. Wonderful”, appearing on shows such as Dragons' Den and Shark Tank. Kevin dives into the current landscape of advertising, explaining why he's pivoting his portfolio companies towards television through his new platform, WonderAds. He breaks down how TV has become a powerful yet under-utilized channel for brands looking to scale cost-effectively, offering a competitive edge over rising social media costs.
Kevin also discusses the critical components of successful brand scaling, the importance of mastering Customer Acquisition Cost (CAC), and why multi-channel strategies are essential for long-term growth. He closes with valuable insights on entrepreneurship, including how to prioritize signal over noise, the art of listening, and the necessity of knowing when to pivot. Join Chris and Kevin as they uncover the strategies behind building resilient brands, leveraging television for growth, and the key principles every entrepreneur should know. Don’t forget to subscribe, share with a fellow founder, and leave a review if you enjoyed this episode.
Chapters:
01:40 – Why TV Advertising is Making a Comeback
02:48 – Introducing WonderAds: TV for Emerging Brands
03:34 – Measuring Success on TV: CAC and ROAS
04:02 – Why Brands Give Up on TV Too Early
04:27 – Television’s Cost Efficiency vs. Social Media
04:52 – Mastering Customer Acquisition Costs
05:58 – The Importance of Personal Branding for Founders
07:08 – Building for Both Retail and Direct-to-Consumer
08:19 – Retail Rollouts: How to Secure and Succeed
10:35 – Signal vs. Noise: How to Focus Your Time
13:33 – The Art of Pivoting When Things Go Wrong
14:06 – Planning Liquidity Events and Exits
15:06 – Industries Ripe for Disruption: Healthy Snacks and Beverages
15:52 – Kevin’s Background in Photography and Film
16:52 – Embracing Discomfort: Why Founders Should Take Risks
17:39 – Lessons from Kevin's Mother: Integrity and Trust
Guest Links:
Website: https://kevinoleary.com
Instagram: @kevinolearytv
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